Being a leader in LED lighting technology, we have been growing with the LED lighting industry since mass adoption 6 - 7 years ago. Till date, we are still humbled by the potential of the entire lighting industry. Light is everywhere in everyone's lives. What we do help give us the opportunity to learn about everything and anything. Such lighting know-how benefits our position to provide great lighting that fits in to different people and environment. Away from general lighting today we share the following; INTERACTIVE Lighting set ups! - Light that senses people - Light that reacts to people - Light that communicate with people (through hardware for obvious reasons at present) - Light that heighten the imagination and creativity of people - Light that inspires creativity! - Light that break down original perception and metal boundaries! In our opinion, the above steps are how people grow over generations and develop to be more sophisticated. If you run through the above, you may see how each step is a build up of the previous. At least in Singapore or in my line of work, i'm delivering the last 2 steps to clients and people. From well know companies trying to make a lasting impression on their brands to a simple hawker lighting up his sign boards with colourful lights to attract customers. Now, let us give a teaser to what is interactive lighting. Many years back we did this for volkswagon GTI launch in Singapore. Using sensors, sounds, lightings and controllers, we allow any walk in guest to feel like they are speeding down the high way. We were probably the first few that is able to create such public set ups of interactive lighting in Singapore. Now we are exploring how technology can create a even more power expression!
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March 2017
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